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Thanks for being here!

Hi! My name is Haley and I’m here to help turn your passions and hobbies into a real-life business that makes dream-life income 🌈🥰

In my programs and courses, I teach you how to build and create a business from the ground up, specializing in blogging and solopreneurship with a focus on mindset and self-discovery.


When you work with me, we start with your personal passions and core values first. Anyone can build an online business–all you really need is the drive and the “Why” to truly commit.


My Hippieology method to online business is led by the soul, and followed by strategy. So much of business, online especially, relies on your own belief in yourself and what you have to offer. 

By focusing on your own personal growth and self-discovery, the energy behind your offers and marketing becomes clear, defined, and authentic. Because in soul-led business, you are the niche. You are the target audience, your own dream customer. And no one knows what you want and need more than you do!


My Story 


When I was first starting my own online business, I knew it was the right path for me, but I just couldn’t get past my own fear and overwhelm. I had just moved to a new state after living 5 years overseas, I’d gained The Quarantine 15 (and then some), and was laid off from not one, but two different freelancing jobs I was working at the time. 


I was frozen. I felt self-conscious, incapable, and suffered from major imposter syndrome. Big “who-do-I-think-I-am” energy…


And here I was, trying to figure it all out on my own–the tech, the messaging, the systems, all of it, while simultaneously battling my own lack of self-confidence and limiting beliefs. It wasn’t until I began investing in myself alongside my business that I finally started to see a shift. What I learned: 


Your business and your personal life are directly connected.


In a truly soul-led business, the more work you put into yourself, the less work needs to be done on the biz. This is what I teach inside my programs and courses.

My Mission & Core Values


We are all here on a journey and I believe the goal of that journey is to make the most of our time here on Earth, do what we love to do, and be with the ones we love most. Personally, I was put on this Earth to love and be in service to others, but not necessarily in a 9-5 setting.


If you’re anything like me, then you’ll agree that time is our most valuable asset. Although business ownership is by no means the easy way out, it is the best pathway I’ve found to time freedom and flexibility.


Because I have built my business to generate income on autopilot, I am able to sleep in till 9 a.m. on a workday, take spur-of-the-moment trips with my husband, and plan a no-stress maternity leave to spend with our soon-to-be newborn baby.


More women need to live life this way. This is what we deserve. And it’s made possible in online business. You don’t need to choose between a family and a career. You don’t need to sacrifice time with your children to make money at work. You don’t need to trade your precious time in this life for a paycheck.

More About Me


Y’all, I am definitely not special. I have a background in marketing and administration (yawn) and a degree in social science (so useful 🙄). What honestly brought me success was investing in education for myself and my biz. Anyone can do that. 


I’m just a 30-year-old homebody with an empathic nature and a taste for chai lattes. My ideal day is spent grocery shopping, cooking dinner at home, and then sitting on the couch between my husband and our Australian Shepard, watching Chopped and drinking a glass of Pinot Noir.


The dream life I envision and the reason I work so hard in my business is not grand or luxurious. Really, I just want a beautiful piece of land, an efficient home, and comfortable nest eggs for my future children. If, one day, I could afford to bring my husband home from his 9-5 and take the family on one international trip per year, that would be the icing on the cake.


I am a PiscesAF Enneagram 2, a Manifestor in Human Design, and Si in DiSC. Needless to say, I am a recovering people-pleaser, spiritual junkie, and a hippie at heart. If you’ve ever watched Schitt’s Creek, on a scale between David to Alexis, I fall somewhere in-between those two characters 😝


Anyway, if you’ve made it this far, maybe we should work together? Maybe we should be best friends? We can figure out the details later. In the meantime, you can learn more about my signature course, Build Your Own Blog ($33) or check out my Free Resource Library for more tools to help you start your soul-led business from scratch.


If you have any questions or just want to say hi, send me an email at


So much love,


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